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Paragliders in Advertising

December 17, 2007 · Leave a Comment

paragliders

You’ve got to give it to them. The mainland Chinese are a creative people.

The first time I saw a formation of paragliders swooping down over a crowded city square was in Chengdu, China. That was an awesome sight for country bumpkins like me. I thought they were an outfit catering to adventurous travelers who were game for some adrenalin-flushed sightseeing in the sky.

Sadly, no, they were hired to advertise a product. But, that was a quite an innovative tactic to attract eyeballs, don’t you agree?

If you like, catch them in action here.

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